43 Inquiries for a Law Firm in 30 Days with Google Ads
1. Overview
We helped a law firm launch and manage a targeted Google Ads campaign. In a 30 day window they received 43 inquiries for their legal services from the campaign — increasing their client base and revenue.
2. The Challenge
The firm had:
Tried Google Ads before but wasted ad spend with no clear targeting
No tracking in place to measure conversions
Unoptimized landing pages that didn’t convert
Poor keyword strategy and irrelevant search terms
3. What We Did
Here’s what we implemented to turn things around:
Set up and managed a high-converting Google Ads campaign
Created targeted ad groups by legal service type
Optimized their website and landing pages for better conversions
Implemented call tracking and conversion goals
Ongoing A/B testing and performance optimization
4. The Results
43 new inquiries in a 30 day window from potential clients
Lower cost-per-lead and better return on ad spend
Ads shown only to people actively searching for their services