Leon Star Digital

Law Firm Case Study

240% Lead Increase for a Law Firm in 30 Days

1. Overview

We worked with this law firm in Abuja to boost their online visibility and generate more leads. Within just 30 days, they went from averaging 5 calls a month to 17 — a 240% increase in consultations, purely from organic Google traffic.

2. The Challenge

Before working with us, the firm had:

  • Minimal visibility in Google local search
  • An outdated website that didn’t reflect their professionalism
  • A Google Business Profile that was poorly set up and lacking key information
  • They reached out because they wanted to get more consultations from people actively searching for legal services in their area — but weren’t showing up where it mattered.

3. What We Did

Here’s what we implemented to turn things around:

  • Rebuilt their homepage and core service pages with proper SEO structure
  • Optimized their Google Business Profile (description, categories, images, posts)
  • Built citations on high-authority legal and local directories
  • Restructured website content for better keyword targeting and local relevance
  • Improved on-page SEO (headings, metadata, internal links)

4. The Results

In just one month, here’s what happened:

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