How We Helped Ren Attorneys Achieve a 400% Increase in Calls in Just 60 Days
Results at a Glance
- +400% increase in Google Business Profile (GBP) calls
- Higher rankings in the Google Map Pack for major keywords
- Significant improvements in website search rankings and organic traffic
1. About Ren Attorneys
Industry: Legal Services
Established: 2015
Expertise: Family Law, Business Law, IP, Real Estate, Immigration, Dispute Resolution.
Ren Attorneys is a top-tier law firm with over a decade of experience providing legal counsel to individuals, families, and businesses. Though well-established offline, they wanted to increase online visibility and generate more inbound leads through digital channels, especially Google.
2. The Challenge
Despite a solid reputation and years of legal experience, Ren Attorneys struggled with two main issues:
- Low visibility on Google Search and Google Business Profile (GBP)
- Inconsistent call volume
When we began our audit of Ren Attorneys’ GBP & website, several critical issues stood out:
- Their homepage and key service pages were not optimized for SEO or local relevance.
- The Google Business Profile lacked a proper description and profile optimization.
- No citation consistency across major legal directories or local business listings.
- Weak metadata, H1/H2 hierarchy, and little to no internal linking strategy on the website.
- Limited organic visibility for high-intent keywords like “family lawyer near me” or “business lawyers near me.”
- The firm had a solid offline reputation but their online presence was holding them back.
3. How We Rebuilt Their Google & GBP Presence
To drive measurable results, we implemented a full Local SEO & Website SEO overhaul in 5 key phases:
Phase 1: Optimized Their Google Business Profile
We updated the GBP to include:
- A well-crafted, keyword-optimized business description
- Correct primary and secondary categories (e.g., Family Law Attorney, Legal Services)
- Complete services, products, and Q&A’s
- High-quality images including office shots, legal documents, and staff
- Weekly Google Posts with timely, localized content and service highlights
Phase 2: Rebuilt the Homepage and Core Service Pages
We restructured and rewrote the homepage and key service pages, including Family Law, Business Law, and Practice Areas, to drive both rankings and results. Our approach focused on:
- Refining keyword targeting and on-page relevance to improve search visibility for local legal queries
- Strengthening internal linking and content structure to support SEO performance across the site
- Crafting conversion-optimized, locally tailored copy that speaks directly to the client’s target audience
- Implementing clear, compelling CTAs throughout the content to encourage inquiries
- Replacing broader “Nigeria” references with “Abuja” in the H1 and meta tags for stronger local SEO signals since that’s the main city they are ranking for
- Adding a CTA button above the fold to capture attention and improve conversions
- Integrating trust-building elements like logos of legal bodies, Google reviews, and strategic partnerships below the hero section to boost credibility and authority
Phase 3: Built Legal & Local Citations
To boost authority and consistency across the web, we:
- Submitted Ren Attorneys to high-authority legal directories
- Claimed and optimized listings in local business directories
- Ensured NAP (Name, Address, Phone) consistency across all platforms
Phase 4: Improved On-Page SEO
We carried out comprehensive on-page optimization:
- Rewrote title tags and meta descriptions for all pages
- Fixed heading hierarchy (H1s, H2s, H3s) for better semantic structure
- Added schema markup for legal services
- Improved internal linking for crawlability and keyword distribution
Phase 5: Enhanced Local Relevance & Trust Signals
To get in and dominate the local map pack, we:
- Included geo-modified keywords naturally within content
- Embedded Google Maps with custom pins
- Collected new GBP reviews with location and service mentions
- Responded to reviews with strategic keywords and created localized FAQs
5. The Results
Within just 60 days of implementing the SEO improvements, Ren Attorneys saw a massive uptick in visibility and call volume.
📞 Call Volume:
- Before: ~5 calls/month from GBP
- After: 25+ calls/month
- Result: +400% increase in calls from GBP and organic search
Keyword Rankings:
- “Divorce Lawyer near me” – from outside the map pack into top 3 position
- “Law Firms in Abuja” – from page 2 ranking to page 1
- “Lawyers near me” – now consistently appearing in the local map pack
🌐 Traffic and Engagement:
- 2x increase in organic traffic to optimized service pages
- Improved click-through rate (CTR) due to better titles and meta descriptions
- Increased time on site due to more engaging and relevant content
6. Final Thoughts
These results weren’t backed by paid ads or any white, black or gray hat SEO gimmicks, just strong local SEO fundamentals implemented with the right strategy to help a law fim grow.
By combining website SEO, local optimization, and strategic content, we helped Ren Attorneys build long-term search equity and a reliable channel for inbound legal inquiries. This case proves that with the right digital infrastructure, even traditional service firms can experience significant lead growth.
We Can Do the Same for You
If you’re a law firm or a local service business owner looking to generate real consistent leads from Google without relying on unpredicatable lead channels, we can help. We’ve opened up a few spots for extra clients and for a limited time.
But this isn’t for every one.
Book a Free Audit and we’ll see if we can help you.
Worst case scenerio, you walk away with an audit and a local SEO gameplan.
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