Law Firm Case Study
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Ranking Top 3 for Major Keyword in 60 Days
1. Overview
We partnered with a law firm looking to improve their visibility on Google. In just 60 days, their Google Business Profile ranking jumped from outside Google’s Map Pack to top 3 for a highly competitive legal keyword in their city.
2. The Challenge
This firm had a GBP listing but:
- Was ranking low — buried past the map pack on local search
- Had no strategy for improving visibility
- Didn’t understand how GBP optimization actually worked
- Competitors were outranking them with stronger SEO setups
3. What We Did
Here’s what we implemented to turn things around:
- Fully optimized their Google Business Profile (descriptions, categories, services, images, posts)
- Created weekly SEO-rich content for GBP posts
- Built niche legal citations and backlinks
- Structured their business information for better local relevance
- Requested and optimized client reviews
4. The Results
In just two months, here’s what happened:
- Top 3 ranking for a high-intent legal keyword
- Big jump in local visibility within 60 days
- Improved authority and trust in local search
- More profile views, website visits, and direction requests
Want Results Like This?
If you’re tired of being outranked by less qualified competitors…
Let’s fix that.